Total Beauty & Wellness” Business For Spas – A Paradigm Shift
The often accepted traditional concept of Spas seems ready for a radical make-over. New entrants to the market have changed the skin-care and massage concept that have long defined spas these past 20 years. They are now taking the world by storm and transforming long established beliefs about the global beauty business.
Indeed, the last ten years have seen a worldwide emergence of new types of beauty businesses, services, procedures and technologies together with spa buzzwords all in the name of maximizing customer satisfaction by catering to individual consumer profiles.
As the spa sector develops, further variations on the spa concept, both in terms of facility type, and treatments offered will emerge. We see this evolution taking place in the “ medical spas, medispa and medspa ” markets.
Increasingly, we are seeing a merger of the Spa Concept with that of the provision and practice of Aesthetic Medicine; Non-Invasive Cosmetic Treatments; Wellness and Fitness Regimens and Total Beauty Regimens. It is now not uncommon to find, the inclusion of beauty; dermatology; hospital based clinics and weight loss centres in medspas, spas in hospitals, dental practices, and resort medical spas.
The democratization of medical aesthetics has fuelled the strong growth in Med Spas for aesthetic laser treatments and physician skincare brands. According to US medical Spa Managers, "ordinary" people are increasingly buying aesthetic treatments and services. Med spas are seeing a wider range of new clients, not bound by gender, ethnicity or age. More men, different ethnic groups apart from the predominantly white consumer and younger consumers have begun to demonstrate that they are a growing force to reckon with. Although the older, affluent woman remains the most important medical-cosmetic customer.
Cosmetic or non-invasive procedures generate most revenues because clients want fast treatments, effective results, and no down or recovery time. Skincare, which removes or reduces the signs of ageing such as age spots and wrinkles, is driving this market while hair removal for both men and women can account for more than 50% of business in US Medspas. (Medical spa articles extracted from diagonal research)
Indeed, the last ten years have seen a worldwide emergence of new types of beauty businesses, services, procedures and technologies together with spa buzzwords all in the name of maximizing customer satisfaction by catering to individual consumer profiles.
As the spa sector develops, further variations on the spa concept, both in terms of facility type, and treatments offered will emerge. We see this evolution taking place in the “ medical spas, medispa and medspa ” markets.
Increasingly, we are seeing a merger of the Spa Concept with that of the provision and practice of Aesthetic Medicine; Non-Invasive Cosmetic Treatments; Wellness and Fitness Regimens and Total Beauty Regimens. It is now not uncommon to find, the inclusion of beauty; dermatology; hospital based clinics and weight loss centres in medspas, spas in hospitals, dental practices, and resort medical spas.
The democratization of medical aesthetics has fuelled the strong growth in Med Spas for aesthetic laser treatments and physician skincare brands. According to US medical Spa Managers, "ordinary" people are increasingly buying aesthetic treatments and services. Med spas are seeing a wider range of new clients, not bound by gender, ethnicity or age. More men, different ethnic groups apart from the predominantly white consumer and younger consumers have begun to demonstrate that they are a growing force to reckon with. Although the older, affluent woman remains the most important medical-cosmetic customer.
Cosmetic or non-invasive procedures generate most revenues because clients want fast treatments, effective results, and no down or recovery time. Skincare, which removes or reduces the signs of ageing such as age spots and wrinkles, is driving this market while hair removal for both men and women can account for more than 50% of business in US Medspas. (Medical spa articles extracted from diagonal research)
Spa and Wellness Beyond 2010
The spa and wellness industry is set to become the next big thing in the health and medical sector. Staying fit and healthy is an extension of everyone’s ardent desire to remain younger and to maintain longevity through a fit form, keeping a balance between good physical condition and inner being.
In response to the growing popularity of this industry, particularly here in the region, The SVG Spa and Wellness Association could be a leading industry in SVG to provide first-hand information on spa, medical and wellness establishments and starting not just spa and beauty but healthcare and spa business.
SVG’s booming tourism growth, coupled with increasing affluence of locals, had fueled sterling growth of the local spa sector. This positive outlook is shared by spa operators whom estimate that the industry will grow at an annual rate of between 5%-10% in the short to medium term. Growth will be driven both by the expected increase of up-market tourists and the increasing number of local spa goers. Affluence levels and a bias toward better health are combining to build the mass appeal of spa treatments as a way to preserve health and appearance.
A strong public-private sector relationship provides the strong foundation for the sector’s growth, where regulators such as the Ministry of Trade, SVG Tourism Authority and Invest SVG work in tandem with local industry led associations.
In response to the growing popularity of this industry, particularly here in the region, The SVG Spa and Wellness Association could be a leading industry in SVG to provide first-hand information on spa, medical and wellness establishments and starting not just spa and beauty but healthcare and spa business.
SVG’s booming tourism growth, coupled with increasing affluence of locals, had fueled sterling growth of the local spa sector. This positive outlook is shared by spa operators whom estimate that the industry will grow at an annual rate of between 5%-10% in the short to medium term. Growth will be driven both by the expected increase of up-market tourists and the increasing number of local spa goers. Affluence levels and a bias toward better health are combining to build the mass appeal of spa treatments as a way to preserve health and appearance.
A strong public-private sector relationship provides the strong foundation for the sector’s growth, where regulators such as the Ministry of Trade, SVG Tourism Authority and Invest SVG work in tandem with local industry led associations.